The Lexi Cinema is committed to protecting your privacy. We will use the information that we collect about you in accordance with, the Privacy and Electronic Communications Regulations 2003, the Data Protection Act 1998 (DPA) and any replacement laws, and, from May 2018, the General Data Protection Regulation (GDPR).
Who We Are
The Lexi Cinema is a Limited Company with 100% of our profits covenanted to our chosen charity, the Sustainability Institute, in South Africa.
Our Company number is 04404704
Our VAT number is 928 938370
Our registered office and trading address is:
The Lexi Cinema, 194b Chamberlayne Rd, London NW10 3JU
What information do we collect?
The personal information that we collect includes:
Name, title, contact details including postal address, email, phone number and links to social media accounts
Transaction history (we never store your whole card number, although we may keep a note of the last four digits to help us identify transactions)
Other background personal information you provide to us (for example when you apply for a job, tell us your story, provide a reason for making a donation or correspond with us – we will always ask permission before using these for example as a story on Lexi social media platforms).
How do we collect your information?
You give us your information when you buy a ticket, make a purchase from our kiosk or bar, buy something online, sign up for one of our events, your story, make a donation, apply for a job, or communicate with us.
We also keep your details when you sign up to receive emails from us.
We keep a record of the emails we send you if you email a member of the Lexi team for example with feedback or a query about a screening or hire.
Like most websites, we receive and store certain details whenever you use the Lexi Cinema website. We use “cookies” to help us make our site – and the way you might use it – better. Cookies mean that a website will remember you and enable online transactions. It also helps us understand how you use our website, where we can make improvements and how best to tell our audiences about events they might be interested in.
Third party organisations
We never share your information with any Third Party organisations.
We use social media to broadcast messages and updates about events and news. On occasion we may reply to comments or questions you make to us on social media platforms.
How we keep your details safe and secure
Your personal data will be held and processed on The Lexi Cinema’s systems or systems managed by suppliers on our behalf (Savoy Systems run our box office, and we send our email newsletter using Mailchimp). We maintain a customer relationship management (CRM) system to hold contact details and a record of your interactions with The Lexi Cinema such as ticket purchases, donations, memberships.
We aim to keep a single record for each customer and we regularly check our records for duplicate patron records to ensure your data is all held in one single record, where possible.
We always seek to hold your data securely. Access to customer information is strictly controlled. The CRM system can only be accessed by people who need it to do their job, and is password protected.
Our basis for processing your personal information and what we use it for
We aim to be clear when we collect your data and not to do anything you wouldn’t reasonably expect.
We may process your personal data because it is necessary for the performance of a contract. For example, if you make a purchase, sign up for an event or give a donation.
We may also process your personal data where:
It is necessary for medical purposes (for example, in a medical emergency) It is necessary to protect your or another person’s vital interests
We have your consent to do so (for example as part of a research project). Giving you control
If you subscribe to our email newsletter you will receive an email asking you to re-confirm that you wish to be added to our email database. There is an unsubscribe link in every email newsletter.
If you sign up as a Lexi Member you will automatically receive this initial email asking you to confirm that you wish to be on our email database and we may also email you about special screenings, offers, priority booking and with news updates from our chosen charity, The Sustainability Institute.
We may need to disclose your details:
In order to comply with any legal obligation to do so. This includes the police and other crime protection and detection agencies or regulatory bodies
To our legal advisors for the purposes of regulatory or inspection compliance To funding bodies, particularly the BFI and Film London, who may use anonymised personal information to analyse our audience development programmes, ticket sales and self-generated funding to understand the impact of any funds we have been granted.
How long do we keep your information?
We may retain information for a period of six years after your association with us has come to an end. Some information may be retained indefinitely for historical, statistical or research purposes.
As stated below, you have the right to require us to erase personal data.
Under the DPA you have the following rights:
To obtain access to, and copies of, the personal data that we hold about you To require that we cease processing your personal data if the processing is causing you damage or distress
To require us not to send you marketing communications
Once the GDPR takes effect in May 2018, you will also have the following additional rights: To require us to correct the personal data we hold about you if it is incorrect To require us to erase your personal data
To receive from us the personal data we hold about you which you have provided to us, in a reasonable format specified by you, including for the purpose of you transmitting that personal data to another data controller
Please note that the above rights are not absolute, and we may be entitled to refuse requests where exceptions apply.
Or write to us at:
The Lexi Cinema
194b Chamberlayne Rd